Friday, November 04, 2005

Student 'girlcott' protests Abercrombie t-shirts

Abercrombie is at it again. Known for causing controversy, their past exploits have included releasing a "catalog" full of topless women and men wearing nothing downstairs as well as putting t-shirts out that said "L is for Loser" after the US gymnasts lost in the Olympics. It is another t-shirt that is now causing a stir, and rightly so.

With a few words on their T-shirts, Abercrombie & Fitch lets young women send a message: "Who needs a brain when you have these?"

A group of female high school students have a message for A&F: Stop degrading us.

"We're telling [girls] to think about the fact that they're being degraded," Emma Blackman-Mathis, the 16-year-old co-chair of the group, told RedEye on Tuesday. "We're all going to come together in this one effort to fight this message that we're getting from pop culture."

News of the girlcott hadn't reached Tawana Clark, 20, who was applying for a job at the Abercrombie & Fitch store in Water Tower Place on Tuesday. But she doesn't think the protest will work.

"I think it's only older people that have a problem with it," she said. "Teenagers don't have a problem with it."

Source (emphasis mine)

A girl applying thinks only older people care, yet it is a group of teens that has spearheaded the campaign. I for one, would like to commend these girls for their stance. And it appears all this "free press" hasn't been so good for the company.

Abercrombie & Fitch Co. said Friday that it will stop selling some T-shirts that a group of teenage girls found offensive.

The Women & Girls Foundation of Southwest Pennsylvania was protesting the retailer over T-shirts for women emblazoned with sayings such as "Who needs brains when you have these?" and "I had a nightmare I was a brunette."


Stacey said...

I'm glad someone out there is taking a stand!

Kristina said...

As I am, though I am sure the company shall continue to produce products such as these, we can be happy that for the time being there are just a few less degrading shirts floating around out there.